Digital Platform Vision
PSMA was traditionally a regular data warehouse but had the vision to build a data platform in order to accomodate their evolving customers. The PSMA Digital Platform will enable solution providers, large or small, to quickly create high-value location enabled applications, by providing easy-to-use APIs and a diverse range of rich and high quality spatial datasets on a pay per-use basis.
The PSMA Digital Platform will support many different touch points at each stage of the customer lifecycle. Customers will interact with PSMA primarily through this digital channel, supplemented where required by supporting channels. The digital channel will focus on ease, simplicity, and self service, encouraging adoption through a superior user experience.
This journey map follows the journey of Geo Solutions, a (made up) development firm seeking to enrich its applications with location data via the future PSMA data platform. The platforms goal was to facilitate the following key principles in order to deliver greater value to the customer.
PSMA Australia Limited is an unlisted public company owned by Australia’s federal, state and territory governments. Their goal is to facilitate broad and sustainable access to high-quality location data.